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#SendBadLuck

 

#SendBadLuck / Allstate

During the World Cup, we gave soccer fans the chance to control the luck of their rivals with just a tweet. 26,000 tweets and 5 trending topics later, it’s safe to say it worked pretty well.

 
 
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We watched every game live and responded to tweets within a minute whenever something happened on the field.

We watched every game live and responded to tweets within a minute whenever something happened on the field.

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