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Unlucky Promises

 

Unlucky Promises / Allstate

Soccer fans make all kinds of promises to “help” their team win. 
But they rarely keep them.

So, for the 2017 Gold Cup, Allstate Insurance decided to hold them to their word and remind them of the importance of being protected.
Even from the things they say.

 
 
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We went to different stadiums and captured fans saying their promises on camera. At the end of the game, if their team won, we made them fulfill them right on the spot.

We went to different stadiums and captured fans saying their promises on camera. At the end of the game, if their team won, we made them fulfill them right on the spot.