GetYourGuide – TV / OOH
#DogeToTheEarth
GetYourGuide is a travel booking site from Europe. As travel resumed, we launched the brand in the U.S. by tapping into things people got into during quarantine, like Dogecoin.
At the height of the crypto craze, we asked the #DogeArmy to "Stop HODLing Doge to the moon" and use their coin to #DogeToTheEarth.
Selected Press
Business Insider | CNBC | Coinspeaker | MediaPost | USA Today