Allstate Insurance – Integrated / Social
#SendBadLuck
During the World Cup, we gave soccer fans the chance to control the luck of their rivals with just a tweet.
26,000 tweets and 5 times trending in the U.S later, it’s safe to say it worked pretty well.
Selected Press
Adweek - Ad of the Day | ESPN | CNN | BuzzFeed | USA Today
Awards
Cannes - 1 Bronze, 1 Shortlist | Clios - 1 Silver | Webby’s - 1 Nominee, 1 Honoree | Epica - 1 Bronze
Social
We watched every game live (yeah, that’s a lot of soccer for a month) and responded to people’s tweets within a minute of something happening on the field.
