Kraft Mac and Cheese – Direct / OLV
Kraft Valentine’s
Valentine’s Day should be the most romantic holiday of the year, but parents admit that kids put a wedge in candlelit dinners and alone time. In fact, 86% of them want to get intimate on Valentine's Day.
But children prevent 1 in 4 of them from actually getting it on.
So, to launch Kraft's new Big Bowl Mac & Cheese, we saw an opportunity to show them the benefit of this bigger serving: It induces kids into a food coma, so mom and dad can have some alone time.
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A microsite gave parents early access to a kit with Kraft Macaroni & Cheese Big Bowls.
Also included, some romantic goodies to help them heat things up in the bedroom.
